It’s a fact that it’s Google’s era. With 61.8% of United Stated and 92% worldwide, Google is the leading search engine in the market. So if you are not on Google, you lack tons of free traffic to your business.
The great thing is that it’s pretty easy to make your business appear on Google search. Even a non-technical person can get your business to show up on Google with a few pretty easy steps.
In this ultimate guide to make your business appear on Google, we have discussed all the best possible ways to get your business to show up on Google.
You can even choose the #1 method or follow all strategies we discussed below to secure more SERP positions.
8 best strategies to show up your business on Google search
As I said earlier, it’s quite easy to show up your business on Google. For example, the best possible way to get your business appear on Google is to claim your business on “Google My Business”. Once it’s verified, it will start appearing in search results.
But it’s we got some other strategies to get your business show on Google search. So that once someone searches your brand name, you cover all possible positions on the first page. Isn’t it a great deal?
Let’s get started with the first method.
Method #1. Add it on Google My Business
Adding or claiming your business on Google, it’s one of the easiest way to get your company appear on Google search.
Follow the following easy steps on Desktop computer.
Step #1. On your desktop, sign in to GMB.
Step #2. Sign in to your Google account, or click here to create one if you don’t already have one.
Step #3. Choose if you have a location for service or not.
- Add your address.
- Choose the location on the Maps. And click Next.
- Add your contact details, phone, and website (if you have one).
- If don’t, youc can create website with GMB. (My recommendations are to create a professional site for you. It won’t be costly.) or click Next
- Choose service areas where you service (optional), and click Next
- Select a region, and click Next
- Add your contact details. Click Next.
Step #4. Add your mailing address, or verify later.
Step #5. Enter Contact name, and request “Mail,” and then Continue.
Step #6. Add working days and hours, click Next.
Step #7. Allow or reject messages on your page, and click Next or Skip.
Step #8. Add Description, or Skip.
Step #9. Add photos, or Skip.
You are done. Once you verify your business, it will start appearing on Google search with all your added details.
iPhone, and Android user can follow the same steps on apps. If you still confused on your smartphone, you can use this help guide by Google for clarifications.
Pro Tip: Bing takes 32% market share of search engines market in the United States. Bing also allows users to add their businesses. Why don’t you cover that portion as well? It’s here.
Getting a place on Bing is pretty simple. Just follow the following three steps.
- Claim your listing
- Complete your listing profile
- Verify your listing
And you are done with BingPlaces.
Method #2. Add your place on My Maps
The other second most important thing for all those businesses that has a physical location is to add their business on My Maps.
It’s another pretty easy way to secure one more position on Google and also will help you get free traffic. For example, you are a restaurant. Once a user near you searches for a restaurant, you could be the nearest to get attention.
So here are some easy steps to claim your location on Google Maps.
- On your Desktop computer, sign in to My Maps.
- Click +Create a new map.
- Search your place
- Select a layer and click where to put the place. A layer can have 2,000 lines, shapes, or places.
- Give your place a name.
- Click Save.
- Add directions (Optional).
You can follow the same steps on Android and iPhone. And you can use these My Maps guidelines.
Method #3. Create a website with your Brand name
For all those who are curious to secure more positions on Google for their brand name and some other relevant keywords, it’s better to create a website with the brand name because it will provide more opportunities to grab targetted audience.
Creating a website is easy, and it would not cost you much. You need a domain name and web hosting to host your website.
No matter what you do, you can get a domain name with your business name (if it’s not already registered). For example, your business is “James Cleaning Service,” your domain name could be, jamescleaning.com etc.
Once you optimize it, you will see your website will appear on Google for your name and some other keywords.
For instance, you are in Las Vegas. You found that the search term “laundry service in las vegas” has some good traffic. Therefore, you can target “laundry service in las vegas” on your website to secure your position for this search term.
Optimizing a website for such search terms is called search engine optimization (SEO). It’s a bit long process, but the results are huge.
Although, you require an SEO expert to optimize your website for search engines to target keywords.
The benefit of creating a website and optimizing it for your brand name and other search terms is that you can get tons of free traffic from Google and other search engines like Bing.
Bing secures 37% of the search engine market share in the United States. So the website will get you, customers, from different search engines through your website.
Get your website appear on Google (your own)
An SEO expert is the one who optimizes a webpage for a couple of keywords (search terms) so that people could find the website on Google and other search engines for those keywords.
It’s a long term investment, and as we discussed earlier, the benefits are huge.
But if your purpose was to make your website appear on Google, it’s easy, and you can do it without any external assistance.
You simply need to put your site in the Google search console (GSC).
Here are a few steps to submit your site to GSC so that Google could index it on priority.
- Go to GSC. And click Start Now.
- Sign in to your Google’s account, and if you don’t have already one, create an account. It’s free.
- A Pop-Up will appear to insert the URL of your site. If you missed it, on the left side, click Search Property and then click Add property.
- Verify your site, It has different methods, and the easiest one is to insert HTML code in the header of your site and click Verify.
- After verification, click Sitemap on the left sidebar menu to submit a sitemap of the complete site or URL inspection to put a single web page on the left-side menu.
- In URL inspection, a box will appear where you can request an index.
In both cases, if you put Sitemap or request a single URL, it will take time to get indexed. The time varies. It can be a couple of minutes to up to two weeks.
Verify if it’s on Google
Once you are done with all the steps mentioned earlier to submit your site to GSC, the next most important thing is to verify if the website or which page of the site appears in Google search.
You can use search operator, site: to verify if the whole site or what pages are on Google.
For example, your site is californiarestaurant.com. You can search operator as, site: californiarestaurant.com. If the site appears there, that means it’s now available to search now.
Method #4. Make social media business profiles
It’s another excellent way to secure more positions in SERPs.
Social media platforms have billions of visitors a month, and if you are an active member of it, you can surely get a share of it for free.
The second most significant benefit is that once you create business profiles on social media platforms, like, Facebook, Instagram, Twitter, Reddit, Pinterest, Linkedin, and Youtube, you are likely to secure all the top results for your brand name.
For instance, if you put the word NIKE on Google, the first result is of the NIKE website, the second is of stores around you, and the next ones are social media business profiles.
Creating business profiles on social media platforms is quite similar to creating regular ones. For example, you can catch your brand name as the username on Twitter, and it’s your business profile.
On Facebook and Linkedin, a business owner can create pages with the brand name, and those pages are your business profiles.
Method #5. Create company profiles
There are some websites on the internet where people search for companies.
Crunchbase is one of the most prominent examples of this.
If you add your company or store on such sites, you are not even getting traffic from those websites, but such profiles appear in search results.
For instance, if you put “sturdy business” on Google, our CrunchBase business profile secures a position on the first page – along with social media profiles.
So in this way, you are in a win-win position.
Method #6. Create a Wikipedia page
Among all the methods to make your business appear on Google, it’s one of the most excellent ways.
The reason is that many people are more likely to believe in Wikipedia because you and all other logged-in users control all Wikipedia pages. That means you can’t lie to anyone about your services or products.
It has updated and new information. That’s why all the search engines love Wikipedia.
So if your company or store has a Wikipedia page, it will definitely appear on Google search for your company or store name.
In this way, you can secure one more position on the first page. So here is how you can create a Wikipedia page for your business.
Method #7. List your business on directories
Like Google My Business, there are tons of other directories that people use to find local businesses.
If you keep on exploring internet, you must have used any of the directories to find a company, store or service point. Isn’t it so?
And it’s free.
The other benefit of creating listings is that it will help people realize that you are an authoritative business, and Google should you up on the search for relevant queries.
That means you are also securing another position, but as the results are localized for directory listings, it will can you actual customers.
For instance, if you are an auto repair shop somewhere in the United States. You have added your business on directories, and maps etc. As someone around you, search a term, “auto repair near me”, and Google will show up your business in the search first.
Pro tip: You can also add your product or services to classified ad posting sites. Craigslist is the top classified ads posting site, but there are many other sites like Craigslist to add your product or services.
It’s pretty easy to make your business appear on Google search. Even if you added it on Google My Business, it’s enough to appear on Google search.
But if you want to secure most of the top positions for your brand name or store name, you can follow the best eight possible methods to show up your business on Google search.
All the methods we mentioned above are free to use and have great benefits other than just appearing on Google search.
How do I get found on Google?
There are many ways to get found on Google. The best one among all the methods is to add your business to Google My Business.
However, we have also discussed the 8 best strategies to secure all the positions on the first page of SERP.
Why doesn't my business or site appear on Google?
If Google has not yet indexed your business profile by any means, it won’t show you up in search results.
For example, you have a website, but Google has not indexed it so far, it would not appear on Google.
To get your site indexed, you can submit your site in GSC. It’s free and easy.
How do I get my listing on the first page of Google?
It’s a long term process to appear on the first page of any search engine.
To do that, one needs to optimize the listing (webpage) for specific keywords and market it well to build the authority of that listing (webpage).
All this process will make your listing appear on the first page of Google.