First, let’s briefly understand how untapped keywords can get magical results. And why it’s beneficial for startups and small businesses to focus more on underserved keywords than competitive keywords.
In a one-liner: working on such low-competition keywords yield quick and huge ROI with the minimum investments.
Here is why.
Nowadays, ranking on Google is challenging.
A study by Ahref shows that 60% of the top 10 results on Google are three or more years old. Only 22% are under a year.
Let’s understand why it takes years to rank for a term. You will also realize the significance of untapped keywords for quick returns on investments (ROI).
Google uses over 200 ranking factors. Another study shows backlinks have a direct relation with rankings.
The more competitive the keyword is, the more backlinks and time it will take to rank on the first page of Google.
Here is why.
Big businesses and companies have already taken the main search queries of any industry. The whales of each industry don’t want to lose even a single position for their primary keywords. So they keep investing in those money keywords all the time.
So it makes those search terms difficult to rank.
For instance, the head term “auto insurance” has over a billion search results.
If you work on this term, you will compete with over a billion search results. Also, some top results have thousands of backlinks; every backlink takes hundreds of dollars from startups.
In short, it’s a costly long journey.
So what to do if you have recently started a blog or yet working on your blog strategy?
Should you put everything on rankings and wait for years if it’s working? Or try a unique way to rank your new content faster on Google?
No one wants to wait so long. At least, some results should be quick.
You can only do this by working on untapped keywords.
Let’s understand how.
Google has confirmed that they see 15% to 20% of new keywords everyday.
It means at least 15% new opportunities are waiting for fresh content. You only need to find those queries.
So if you are building a blog strategy for your business, you should mix high-search volume keywords with these low-search volume undeserved keywords.
Here is the last thing.
There are many tools to find these underserved keywords.
But tools might not work all the time. As the queries are fresh, the tools may not have updated the data.
So I have discussed one unique way to find fresh underserved keywords. That’s called Google auto-complete.
In this way, we get data directly from Google: the latest and the accurate.
Let’s start finding underserved keywords using tools and the Google auto-complete method.
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Best Keyword Research Tools (Free And Paid)
Here are some keyword research tools that I have used for my business and blogs.
Google Ads (100% Free tool)
Google makes most of the money from Google Ads.
People spend a lot of money on Google ads, and that’s why Google makes things pretty easy for them. Google helps them find highly converting keywords to target and attract customers.
But this gives all business owners and bloggers a chance to use a fantastic keyword research tool for free.
Anyone can create a free account on Google Adwords and start finding the best keywords for a business website.
Let’s discuss how you can use it for your keyword research.
- Type “Google Ads keyword planner” on Google.com and go to keyword planner or click here for keyword planner.
- Sign in to your account.
- Click “Discover new keywords”.
- Enter your product or service’s name.
- Pick the best suitable keywords for your services.
There shall be thousands of keywords out there. But not all are for you. You need to pick the right ones.
While running a campaign, you should choose money keywords with high volume. But if it’s for your business blog , it’s better to pick the untapped keywords.
To see which keywords are indeed untapped, you need to put all those keywords on Google.com and see if someone else is targetting them.
If a few are targetting those queries, it’s the right one for a new blog.
How to Find the Untapped Keywords
First of all, let me make something clear.
Untapped keywords mean finding those queries that no person is discussing, or at least not authoritative sites are focusing on those keywords.
Those keywords can be (and mostly be) with low volume. But not every time. Sometimes, you get pretty cool traffic.
As this method will lower your efforts, you will rank your site without backlinks, so huge traffic should not be your priority in the early days.
Traffic will increase over a while.
Here is how to do it.
Mostly, I use the Google auto-complete (available at the end) to collect a reasonable amount of keywords around a topic.
Once I have some keywords, I start putting all the keywords to find the untapped keywords.
This takes a lot of time, but that time doesn’t matter. This time makes my day in the upcoming day.
Once I put the keyword, I notice the following things.
- Check domain authority (with Moz chrome bar). If sites with low DA are on the first page, it means giants have not picked this keyword yet.
- Check forums and social media sites on the first page. Say if Reddit or Quora is there, it’s the easiest one.
- If the topic is specifically not discussed. If you couldn’t find the exact answer, it means there is a huge space.
- I use allintitle:keyword to see how many people have discussed it. The lower, the better.
The process will take a lot of time to find untapped keywords, but don’t panic. This effort is the pillar to successful blogging without competing with giants.
Here is an example to help you pick the right ones.
The example might not be relevant to your industry, but the process is the same for every industry.
The keyword I recently found is “best Japanese oven for baking”.
You can see that the results are not exactly discussing the topic, and Reddit is also there. The search intent is different from results.
Now let’s confirm it.
Luckily, there is only one website discussing the exact term.
Even if there were 7, it was an easy keyword. Whatever method you use to extract keywords, this technique to find the untapped keywords will work the same.
Bing Keyword Research Tool (100% Free tool)
36% of Americans use Bing.
So if you are in the United States, or at least you are targetting the United States, then you can’t forget the Bing Keyword research tool.
Yes, Bing also offers a free keyword research tool.
These keywords will not help you for Bing but also for other search engines because the problems in a specific area are the same for all customers.
So if some people are searching for a query on Bing, they must be exploring the exact problem on Google with a few variations.
Let’s say you are looking for keywords, then the different variations we see on Google and Bing are “how to find keywords?”, “how do I find keywords for my business?” and “how to find fresh keywords for a business blog?” etc.
The answer is the same for all search terms. That’s why if you find something great on Bing, it will work for all search engines.
Here are a few easy steps to use the free tool.
- Search “Bing webmasters keyword research” or click here.
- Sign in, if not already.
- Put the main topic.
- Pick the right keywords.
It won’t take more than a minute to find many queries in front of you.
Keyword Surfer – 100% Free Tool
Using as many apps and tools for your SEO gives you more untapped opportunities. You are more likely to see queries that different apps and tools have gathered in their database.
That’s why I use many different tools for my research.
Keyword Surfer is one of them. Keyword everywhere is also a freemium app that’s pretty similar to keyword surfer. You can use any of these apps.
I use keyword Surfer as an extension that tracks all my queries and gives me an idea of what relevant phrases people are searching for and how much volume those queries have.
It’s pretty easy.
- Type “Keyword Surfer” on Google or Click here to install the Chrome extension.
- Once installed, search any query on Google.
- Get ideas relevant to that query in the “Surfer Box”.
Pick the untapped keyword following the same method mentioned above. (Search each keyword manually to check if it’s explored or not).
Ahref keywords Explorer
Along with free tools, I use two paid tools to see if I can find some fantastic ideas for my blog.
Remember that, no matter how expensive the tool is, it won’t show accurate data about a query. It’s always up to you to judge if the query can have great searches or not.
The tools might give you many times lower volume and pretty few search terms or phrases. It’s better to be alert while using any of these tools.
Using Ahref Keywords Explorer is pretty easy.
- Go to Ahref.com
- Click “Keywords Explorer”.
- Put your main topic, and click search.
- Click “Matched terms” to see find opportunities.
- You can adjust your search with filters like Keyword Difficulty (KD), volume, Word count, and other filters.
- Pick the right ones for your business.
Ahref Free keywords generator
Ahref now offers a free version too.
You can get 100 keywords for each head term. The data is limited, but it’s still useful to run a blog.
Here is the Ahref free keywords generator.
You can find untapped keywords with the free version too.
Storybase (Best Paid Keyword Research Tool)
Storybase is one of my favorite keyword research tools. It’s also easy to use.
- Go to storybase.com
- Click “Keyword Explorer”.
- Type your main topic; let’s say it’s “Dogsitter”.
- Pick the right queries for your business (or blog).
Just like Ahref, StoryBase also has an excellent database. It’s worth investing.
2 Unique methods to find underserved keywords
There are two secretive ways to find untapped keywords. The first one works for new businesses and blogs. The second one works for old websites and blogs
Here is how to find underserved keywords with Google auto-complete.
First of all, clear your browsing data, and remove cookies. Or open an in-cognitive mode.
If you are finding it for your country, that’s great. But if it’s somewhere else, then you should use a proxy to change your IP.
If you are outside the USA, UK, or Canada, and you want to target any of these countries. Find a proxy that will let you browse from that country.
If it’s a local business, be closer to that place because Google provides you queries based on your location (and browsing history).
Now follow the following steps to find untapped keywords for your business or blog. You can also use the exact strategy to find LSI keywords as well.
- Be very clear about your niche.
- Pick a broader term for which you want to find a keyword. For instance, it’s “business keywords“, “laundry services”, “beauty tips”, “health care”, or “pet services”.
- Put that keyword in google.
- Give a space.
- Now write the alphabet “a”. Many queries will appear.
- Test all those queries in Google to see if the exact answer is available.
- Now write the alphabet “b”.
- And follow the last step once again.
Keep doing it for all the alphabets.
You will sooner see that there are still tons of free opportunities there, that you can pick and target on your website or blog.
Use google search console for keyword research
This is another best way to find some excellent opportunities for your business and websites.
Suppose you have submitted a sitemap in Google Search Console (GSC) that you must do. You will see how the site is appearing on Google. For which queries and questions, your site is appearing in search results.
Most of the time, your site will appear for the exact keywords you target on the webpage. But sometimes, Google might find your webpage pretty relevant for a new query.
And after Titles Change Update, it will happen more often.
Here comes an excellent opportunity for you.
Pick those keywords, and write compelling copy for those keyword ideas.
Keyword research is the pillar of online business success. If you could find the best keywords, it will reduce your efforts by 50%.
That’s why businesses invest a lot of time in it. And as a result, get huge benefits.
We have shared some unique methods to find untapped keywords for your business and blogs. This article is especially for those beginners who don’t want to spend a lot of money on expensive tools and can’t compete with giants.
If you are one of those, let’s find out the best-untapped keywords so that you could easily rank on Google and earn huge benefits from your business.