If you own a car dealership, here are the top two reasons you should use social media marketing strategies.
- The research discovered that 95% of car buyers use the internet, especially social media, for their research. That means almost all car buyers consider social media as a part of their research and suggestions before buying a car.
- With digital marketing, car dealerships spend 90% less than with traditional marketing. The study revealed that car dealers spend $150 a car sold with digital marketing, but that’s $1500 on traditional marketing. It means you save 90% on your marketing costs.
It means if you appropriately use the internet and social media for automotive marketing, you can make more money with the car dealership business.
Here are the top best digital marketing strategies to promote an auto business.
- Make business appear on Google
- Start a business website
- Best blog strategy
- List on sites like craigslist
But today, we will discuss using social media as your car dealership marketing tool.
Here is how to market a car dealer on social media. You can use these strategies for any automotive business.
On this page
Study shows that 84% of automotive buyers use Facebook. That’s a significant figure.
Almost 9 out of 10 of your car buyers are on Facebook, and you can target them.
It’s not always expensive to target Facebook users because it offers multiple methods to advertise your products for free.
Here are four strategies car dealers advertise on Facebook.
Facebook Marketplace
Facebook offers a free marketplace to buy and sell stuff. For instance, for your car dealer business, you can list your cars on Facebook Marketplace; Once you list your cars, your listings will start attracting users locally.
It’s a massive opportunity for car dealers because it won’t cost even a single penny unless you advertise your listing.
You don’t need any expertise to list your cars on Facebook Marketplace. If you have eye-catching photos of your vehicles, it won’t take long to list all of your cars.
It will appear like your online automotive business on the Facebook store. So it’s one of the finest opportunities to market your car dealerships business online with social media.
Here is how to add your automotive listing on the Facebook marketplace.
- Go to Main Menu in the top right corner
- Tap Marketplace
- Now, Tap Sell (available at the top)
- Follow the instructions to complete your listing.
- Click Publish
As you publish your listing, it will appear on the marketplace instantly.
Facebook Groups
Facebook Groups are one of the finest places to market your product or service for free. And you get massive results if you do it right.
There are Facebook groups on all the topics, And you can also create a Facebook group for free where you will meet people with similar interests and needs.
People with the same interests join groups and interact with posts. For instance, they raise questions, and they also love to answer.
So for your car dealership, you will find tons of groups of groups in the automotive industry. Otherwise, you can start one to attract local residents.
For instance, you can start a new group with the name “Buy and sell cars in New York,” “car lovers in California,” “Latest auto models,” or anything relevant to your business.
Once you join or create a Facebook group, the top secret to winning clients is to be genuinely helpful to people.
As people will realize that you are an expert and you want to help them, they will start believing in you and become your customer.
I do remember when one service provider solved one of my problems, and I used his service for two years.
Business Page
Creating a Facebook page is another free method to attract the right buyers for free. It doesn’t take time to create your business page.
However, it’s not that much easy as the other two are. Here you will build an audience around your business page with handy information. Once you have a good audience, you can start offering them your car deals.
Here is an easy way to create your Facebook business page.
- Click create a Facebook business page
- Add category and page name
- Click Create Page
- Add more information
- Click Done
Your Facebook will become public. You can also advertise your posts on your business page.
Facebook Ads
Among all social media strategies for car dealerships, Facebook ads are one of the most influential and cost-effective methods to reach out to the right buyers within no time.
Here you don’t need to wait for anything. Once you add information and pay for it, it will appear to your selected audience.
Digital marketing experts know how to create an ideal customer profile (ICP) from the data you collect from your ads and use it to maximize conversions with pretty little cost.
In Facebook Ads, you need an expert because an expert will save you a lot of money.
Here are some fantastic stats you must know to understand why Pinterest should be your top priority in your social media strategies for your car dealership.
- Pinterest has over 400m active monthly users, and 45% have a household income of around 100K.
- 97% of the searches on Pinterest are unbranded.
- 85% of the pinners say that they use Pinterest to start any new project.
In short, it’s one of the best places to build a loyal audience for your business.
Here is how it works.
Pinterest is a social platform that works like a search engine. Here people search for designs, models, and other graphics-related stuff.
That means it’s an excellent opportunity to attract those searching for car-related stuff.
There are two methods to attract buyers.
- Optimize your pins
- Use Ads
If you hire a Pinterest expert, an expert can get you massive traffic to your business for free; however, if you don’t have time to grow your Business Pinterest Page and looking for quick results. Then using Pinterest Ads could be the best solution.
LinkedIn is the place for professionals. It has over 660m registered users; out of them, around 300m are monthly active users.
39% of LinkedIn users are premium traffic.
That means they could be companies’ decision-makers, CEOs, and other business people.
All those could be highly attractive for your car dealership business.
There are three practical methods to reach the right buyers.
- LinkedIn Profile
- LinkedIn Business Page
- LinkedIn Ads
LinkedIn Profile
If you have a LinkedIn profile, you can add up to 30,000 connections to your profile. That’s a significant figure to imagine.
You can attract thousands of local LinkedIn users and keep them engaged with your valuable posts.
Once they are interested, you can sell them anything.
LinkedIn Business Page
LinkedIn also allows you to create a business page and attract as many people as you want.
You can create a highly engaging automotive business page to share helpful stuff. In this way, you can attract your local audience for brand awareness and convince them to visit your dealership.
Here is how you can create a LinkedIn business page for your car dealer business.
- Click “Create a LinkedIn Business Page“
- Click “Create your page”
- Choose page type
- Add the best possible information about your business
- Click “Create page”
Your LinkedIn page will become public, and you can promote your business for free. You can also advertise your posts with LinkedIn Ads.
LinkedIn Ads
LinkedIn Ads should also be a top priority in your social media strategies for your dealership.
The reason is that LinkedIn can get you 277% more conversions than Facebook.
Once you invest in ads, you can access anyone belonging to your ICP. However, you can’t do it yourself. You either need to learn it or hire a social media marketing expert.
Nearly half of the car buyers in the United States are on Twitter. And the majority of them said that Twitter influenced them while deciding on a car purchase.
It means Twitter could be an excellent resource for your car dealership business. You can attract half of the car buyers around you either free or with paid ads.
If you could build an audience around your Twitter profile, offering car deals will become free. And if you don’t have an audience, you can use Twitter Ads like other social media platforms mentioned above.
YouTube
YouTube is the second-largest search engine in the world. It has over 1 billion monthly active users.
But that’s not only surprising news.
Even more surprising news for car dealerships is that millions of hours are viewed on YouTube for car reviews. That means people are most likely to research more on YouTube for cars before deciding.
One of my friends is crazy about cars and other vehicles and does most of his research on YouTube.
It makes sense because people can watch everything thoroughly on YouTube and feel the car. That’s why YouTube should be your top priority for your social media marketing strategies for your car dealership business.
There are two ways to target customers on YouTube.
- Free with YouTube Channel
- Paid YouTube ads
Free With YouTube Channel
Starting a YouTube channel is a pretty easy task. Secondly, it’s one of the most powerful marketing tools in the automotive business.
The best scenario is to hire a digital marketing expert to run your YouTube channel. Still, if you don’t have enough budget, you can learn YouTube optimization within a couple of hours. If you want to learn it, there are courses on Udemy and other similar sites.
Once you are aware of YouTube SEO, you can create helpful content.
With your YouTube channel, you can share informational videos. It will help you boost your branding for free. Secondly, it will give the viewers trust that you know the Cars.
Thus if it’s a used car dealership business, you are more likely to win more people by creating valuable and genuine content.
However, it will require you to keep producing helpful content and attract more and more people with your videos.
YouTube Ads
YouTube is a product of Google. Like Google search, YouTube also allows ads for search queries. The ads appear just under the search box.
But you don’t need to target people for informational videos from YouTube ads. You can directly target money keywords and get conversions.
Finding keywords for YouTube is pretty similar to Google. You can find untapped keywords for your business using tools like Ahref and YouTube search.
Final words
We have indeed shared the best possible social media strategies for car dealerships. You can use all these to attract tons of free customers, but when it comes to spending money and investing a lot of time. Then it’s way better to hire a digital marketing expert.
The reason is that an expert knows how to save up to 90% of costs by extracting valuable data and creating an ideal customer profile. You can’t do it without learning.
It’s even better to hire experts for search engines like Pinterest and YouTube. An expert will bring some handsome free traffic in return.
Hiring someone for such easy tasks looks expensive, but they are worth the money.
Thus if you are looking for more conversions, then go for it, and if you have time, then try to apply these social media marketing strategies yourself and let us know these went for your car dealership business.