We all outsource content, and there is nothing wrong with it. But while outsourcing articles, there are two biggest things to check out.
- Would the article be worth your money?
- Is the article SEO-friendly?
Both are important, but today, we will see how to check if the article is SEO-friendly or not?
It’s not hard to check if the article is SEO-friendly if you know quite a few basic things. Once you learn those fundamentals, you can judge any article within seconds without any tool.
If you do a little research on my articles (on this blog and many others), you will realize that most of my articles ultimately reach rich snippets.
So I will sincerely tell you what I do so that Google and all other search engines love my pieces.
Yes, that’s true. Many times my newer articles find a place on Bing’s top results. As you might already know that Bing is the second largest search engine in the United States, so it’s always appealing to me to get traffic from Bing as well.
So you can!
Yes, you can also get the best results even while outsourcing content.
The only thing you need to learn is to optimize articles for Search engines. You can easily outrank your giant competitors with your fully optimized content if you know what search engines want from an article.
So let’s get started with how do I optimize my articles for search engines. Here you will learn how you can check if the articles are SEO-friendly or not.
Basic on-page SEO analysis
While checking any content for SEO, you should always start with basic on-page optimization. If it isn’t a basic SEO-friendly article, then it’s either taking too long to rank or would never rank for your keywords.
Before I tell you the pretty basic things you must do, here is something interesting.
If you tell an expert that you focus on the basic on-page SEO, then many will claim that they never focus on SEO or never use any plugin, but still, they rank.
Here is the reason why they would say and why they are right.
I have written dozens or hundreds of articles in my life, and I applied basic SEO in all early articles.
Now even I don’t use any tool (though I do use SEO plugin), I can still optimize it. It’s just because of practice.
So if someone claims that Google has become so intelligent that you don’t need to optimize your articles, then don’t listen to him!
You still need to work on the basic on-page SEO.
Here is what I mean basic on-page SEO.
Check if the titles are optimized
Optimizing titles mean using the primary keyword in the title.
For instance, my main keyword for this article is “check if an article is SEO-friendly,” and I have used it in the title.
It’s not essential to use the exact match, but if you can do, prefer doing it.
If the keyword itself can’t make sense to use in the complete form, you can take its main words and add them to the title.
For instance, if your main keyword is “how to check the quality of article” and you believe you can’t use it in the complete form, then even your title can be 15 essentials to check the quality of an article. I have discussed it after the basic on-page SEO.
Check description’s optimization
It’s a fact that quite a few read descriptions, and even Google might not consider your given description, but you should never miss description.
To make your blogpost SEO-friendly, it’s another basic step to optimize your meta description with your main keywords. Try to use all or at least the main words of your main keywords.
Check keyword density
Although. It’s a fact that search engines don’t rely on keywords density, you can’t stuff keywords and outrank, but still, it has enormous significance.
Here is why!
If I ask you to discuss the benefits of any business tool with your fellow, can you discuss without naming the tool? Or use the word benefits?
The same is for search engines.
It’s a fact that search engines don’t look at keyword density, but if you are not using 0.50% in the article, it might confuse them. So I used the exact keyword at least four times and the main words at least 0.5% in the whole article.
So while checking if the article is SEO-friendly or not, never miss out on checking keyword density at least 0.5%.
BTW, I don’t stuff keywords. If it’s essential to use the words and density even goes to 5% to 7%, that’s okay. But it should look natural.
Otherwise, you should keep the density 1 to 2% at most.
Check if it has headings
Headings can give an edge to become more SEO friendly. But the heading should make sense and break the complete article into parts.
It makes content more readable and digestible.
For instance, take an example of this article. I am using headings for each section of SEO separately.
Image ALTs (additional)
If you are checking the article, this might not be for you. But if you have to make an SEO-friendly post, then indeed it is.
Google recommends adding appropriate ALTs to your images. Never miss that. The best thing is to use your keywords in the ALTs if they make sense.
Advanced on-page SEO
Note: I am using the word advanced to differentiate from the basic level SEO. I am still sharing what I do nowadays to get love from advanced algorithms.
Once you are done with the fundamental on-page optimization analysis, it’s better to check if the article meets the advanced on-page optimization criteria or not.
Only using a keyword in the title isn’t enough. The foremost step to make your blog post valuable is to write eye-catching titles.
For instance, I was using the exact match title in one of my articles. Here is the title.
How To Make Instant Money Only Absolutely Free
It was ranking at over the 4th page.
Sooner I realized that as there is a sound competition on the article, and as I am only sharing the legit ways to make instant money, so my article doesn’t contain all the LSI keywords. So what should I do now?
I changed the title.
I turned it into 6 Ways To Make Instant Money Online Absolutely free.
But there were already many guys who had even more ways to make it. So it still didn’t work, and I didn’t see any rankings change.
Later on, I got another pretty unique method to make instant money, which helped me make my title crazy.
Here is the new title.
How to Make Instant Money Absolutely free (#1 Makes $9K)
It made my day.
It’s not ranking at page #1 within a couple of weeks.
So in my advanced SEO analysis, I would prefer to check if the title has keywords and is clickable or not. If it’s not the clickable title, it’s definitely not going to work for long.
Your title should create curiosity in the readers’ minds and get a click at any cost. Though retention is the next thing to consider, but that’s a part of the quality of the article rather than SEO.
Check keywords positions in the article
Using keywords in the article is essential, but where to use them? It’s even more important.
In my experience, there are two most important places to use your primary keyword.
- At the beginning
- At the end
If you use your main keyword four times, then use once in the beginning (and you must use), once at the end, and twice within the article, wherever it makes sense.
Suppose you search “Apple” on Google. What will appear in your search results?
It depends on what you were searching on Google. Google will show you results relevant to your other queries. For example, say you were searching for gadgets, then Apple means Apple company, and if you were searching for the benefits of Apple juice, the results would be pretty different.
The same example is to understand why LSI keywords matter.
We have noticed that to understand the query fully; Google relies on other relevant searches. So is the case with articles. Those relevant keywords that help Google understand the article are called LSI keywords.
There are some tools to find LSI keywords, though I manually search for all of my articles.
Here is the example to make it pretty clear to you.
For this article, the relevant searches could be.
- check if the blog post is SEO-friendly
- Check if the content is SEO-friendly
- Check if the copy is SEO-friendly
- On-page optimization
I haven’t used all of them but added quite a few to make clear sense to you.
The next important thing is to see where those LSI keywords are.
I distribute LSI throughout the article other than the first and last few paragraphs.
Rich Snippets optimization
It’s not hard to reach out to rich snippets.
If you understand the query pretty well, you can reach the rich snippets.
That’s what I have learned in my SEO practices.
So try to answer the query pretty briefly in the article. If it’s a question, use the question in the heading and answer just after the heading.
It will increase the chances of getting attention.
I also use a free schema plugin called structured content, but that’s not essential to use.
So all the techniques mentioned above are the ones that can not only help you check if the article is SEO-friendly, but it can also make you able to let your writers guide for your following articles.
If you are in business niche, and you need a converting article for your business, you can contact me for SEO writings.