Ezoic Is Not Bad But I Moved Back To Adsense

If you were interested in Ezoic vs Adsense comparison then here is the short answer. Ezoic is more revenue-generating than Adsense because of its advanced artificial intelligence system.

It uses a variety of ads placements, ads types, and different ads networks to provide you with highly revenue-generating ads and hence increases your revenue by up to 4x.

But this is not a comparison post.

Today, I am sharing my experience with Ezoic.

I got a few reasons why you can’t use Ezoic on your blog. I thought to share it with beginners who want to join it.

Let me share the complete story of where it all started.

How to get Ezoic approved?

Most bloggers want to use Ezoic because it uses its advanced AI technology to increase revenue. Yes, it’s true. It uses the best technology to notice everything on your site.

Here is how Ezoic works.

Ezoic examines the site for 12 weeks and figures out the best ads and ad placements. Based on the data, they provide you with the best inventory and place the ads on the best places on your site where you get more impressions and clicks. Hence you win.

Otherwise, it’s pretty similar to Adsense.

Once you apply for the Ezoic you actually follow the guidelines for Adsense.

So the minimum requirements for Ezoic are the same as for Adsense.

Here are the minimum requirements for Adsense and Ezoic.

  1. Your site should be content-rich. You have at least 25 well-written articles, and it’s even better if it’s not AI content.
  2. You have all the important pages, like Privacy Polic, Contact Us, and About Us.
  3. Your site has categories, and it’s easy to navigate. As I place my categories on the menu of the site.
  4. You have at least a few visitors a day. (The higher the better).

You can apply for Ezoic Access now account with less than 10,000 visitors a month. But that doesn’t mean zero traffic.

Some bloggers apply with zero traffic and are rejected. Don’t do that.

As I was following everything, I applied for Ezoic and was approved in a while.

Here are four important steps to submitting the application.

  1. Create an account, and watch the course videos.
  2. Change nameservers to Ezoic.
  3. Add some placeholders, or save all of the recommended placeholders by Ezoic.
  4. Submit your application for Google Ads Manager. Once approved you will also get approval for Ezoic.

Once you are done, you can wait for an email from Ezoic. I got an email within 48 hours of submitting the application.

It was a pretty nice experience to get approval from Ezoic, and I would recommend it.

Ezoic is bad for some websites

If you have gone through the story, you might be thinking, if Ezoic is so cool then why did I leave it?

Here are some cases when Ezoic can be bad for a site.

It slows down the speed

Site speed is a ranking factor, we can’t compromise on it

Not only Ezoic but all the ad networks slow down the site. Even your Adsense ads will impact your speed. But Ezoic has some other issues with the speed.

Ezoic has its own system called Ezoic Leap. They aim to speed up sites with Ezoic Leap, which has all the best tools to speed up a site. But Ezoic Leap isn’t as fast as some of the other premium services you use.

Sometimes you compromise on the traffic

It was the main reason for which I moved back to Adsense.

If you are using Ezoic, you either need to change nameservers to Ezoic or monetize it with your CDN.

If you change the nameservers, and you are on shared hosting, your hosting might not have whitelisted all the IPs of Ezoic.

It means some users using some specific IPs might see errors.

At least, it’s the case with Hostinger.

Hostinger doesn’t allow all the IPs of Ezoic, hence you can’t present your site to all Ezoic traffic.

Once I noticed traffic drop, I thought to turn off Ezoic for a while.

You can also confirm from your hosting provider if they say that they have whitelisted all the IPs of Ezoic, it’s better to use Ezoic.

As Google Adsense is also trying to maximize the revenue with Auto Ads, we might see the best ads in Adsense, too.

But still, AdSense might not compete with Ezoic in the near future.

The reason is that Ezoic’s sole purpose is to work on Page Experience. That’s why they will definitely keep moving forward with their advanced AI technology.

On the other hand, Adsense is the leading ads network, its sole purpose is to work with any business. Thus they will surely give chance to all the cheap, average, and best ads.

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