11 Efficient Ways To Make Employees Loyal

Employee loyalty is not something that evolves on its own. It can be produced or destroyed with actions.

You influence your employees if you are a manager or another leading role in your business. It’s all up to you to either make them loyal or disloyal.

So, if you want to make employees loyal, the first step is to understand what drives employees to be devoted: If you do the right things and take the right steps, you can make them committed and dedicated.

After researching and experiencing, I have found that leaders and managers can use the 11 most effective and powerful tools to make their employees loyal.

Let’s start with the main factors that increase employees’ commitment and loyalty.

To make employees loyal, be loyal first.

Employee loyalty begins with employer loyalty.

– Harvey Mackay

We all are emotional animals. We spend most of our lives satisfying our emotions.

For instance, we feel we are responsible for our family: We go to any extent for our family.

The same is for every relationship. We have pure feelings for some of our friends: we are happy when they succeed, and we genuinely face anxiety if they are in trouble.

All this is not for no reason. Such feelings are induced over time by sacrificing and valuing one another.

In short, any emotional attachment is one-to-one bonding. It’s a both-way process. If you are loyal to the employees, it will magically cause loyalty in your employees.

This can’t be 100% true because of many external factors. So once you are loyal to your employees, don’t expect the same every time.

You might not know the circumstances your employees are living in.

So to make them even more loyal, you should also understand their life goals, purposes, and hardships.

All this will make you realize to which extent you should build expectations.

Let’s see what else you can do to make employees loyal to your business.

Value their role

Researchers have proved that we strive to feel valued. Value leads to trust, and trust makes people loyal.

Thus it’s another powerful tool to make employees loyal to their work.

If you do not value your employees or even their roles, they will surely be less involved in their jobs. They will keep dreaming of some valuable jobs. The reason is that everyone wants to make a difference.

Here is an example.

A manager must value every employee’s role, no matter how big or small the position is. Even your sweeper should realize he is doing an important task and cleanliness is a core part of company values.

Secondly, if they don’t work properly, it will negatively impact employees’ performance.

In short, making them realize that they are as important as any other employee will make them feel valued and loyal to the business.

It was one example. There could be many other ways to recognize and value your employees. I use the simplest one in my institution: I regularly nominate an employee of the month. It makes employees emotionally attached to the institution and value their jobs.

You can also send work anniversary messages to make them realize that their existence matter and they are getting your attention; trust me, it means a lot to them.

Appreciation

appreciation leads to employee loyalty

Appreciation is one of the most effective free tools to make people loyal to your company.

Psychologists agree that all humans love to be appreciated. Appreciation makes us feel that leaders notice us and that our work has great significance in their business.

Here is the fantastic thing about appreciation, it costs nothing.

In the book “One Minute Manager,” Kenneth Blanchard says that even one minute of appreciation is enough to make people feel valued and take responsibility for their work.

But unfortunately, 59% of Americans reported (in a poll) that their managers never appreciated them.

Not valuing employees makes them feel disappointed and less productive. A study found that 66% of employees would rather quit their jobs if managers did not appreciate them.

Many successful businesses keep appreciation an integral part of their business. They have realized that it matters the most.

Even if an employee is going against business values, don’t say anything publically.

A couple of days ago, I made a mistake. I mistakenly got a little harsh publicly, which was an awful decision.

Later on, I realized that he was not a bad employee, so I tried to make him know that as he was going against the organization’s core values, I couldn’t stop myself.

So instead of treating employees negatively, you should find better ways to make constructive criticism.

Empowerment

Empowering your employees makes them feel authoritative, which leads to value, trust, and a sense of responsibility.

Allowing your employees to make small decisions without their boss’s confirmation makes them feel empowered, ultimately leading to loyalty.

For instance, you can permit your sales officer that he can sell something at a 2% discount whenever needed. They will feel empowered.

You might also notice that they DO NOT offer that 2% discount to everyone. They will fantasize about it, make it even more special, and provide that discount for their fellows to prove their empowerment.

Some companies allow their employees to spend up to a few hundred dollars to solve clients’ problems.

There must be many other things belonging to your startup or company that you can allow your employee to empower.

Trust

trust makes employees loyal

Kane (a leading researcher in the science of loyalty) said that trust is one of the most-effective tools to make employees and clients loyal.

If you can’t build trust, you won’t win hearts.

There is no shortcut to building trust. The only way I have learned from researchers and consultants is to trust them and value them.

When you truly trust your employees, they are more likely to be loyal. No one likes to break trust. There could be many logical reasons, but it hurts their self-esteem.

When you trust an employee, you believe that he is a responsible guy, does his work correctly, and puts all his energies into making things happen. You make them realize that you trust them. You are happy with their efforts.

All this makes them loyal to your business.

This might temporarily sound difficult, but it should be a part of managers’ and leaders’ roles.

Money plays a huge role.

Money is an essential ingredient of life. We all work for money. At least in the earlier days, we work hard to improve our lives.

And nothing wrong with hard work: I appreciate that from the bottom of my heart. It’s how we differentiate and challenge ourselves. It’s how we prove ourselves.

But what if our efforts are not bringing the right results? It won’t be very pleasant.

It’s said that poverty can convince you to sell your faith.

So fame, recognition, and value are all secondary things. Money is the most powerful tool to keep employees loyal.

So you must pay them at least equal to the average of leading companies’ salaries.

If you have recently started your startup and can’t afford to offer handsome salaries, the best way is to be transparent with the employees.

Tell them the truth, and make them sure that you understand their issues and that you will reconsider your offers in the following quarters.

Like the founder of Ali Baba, Jack Ma, did in the very early days. He became transparent and told the employees that he understood everything and would take care of everyone in the upcoming days once he started making something.

Truth has its powers. If you are loyal to the employees, most of them will compromise on low salaries.

Work on their personal growth

Tony Robbins once said in his book that happiness comes with growth.

If you keep working on the personal growth of your employees, you are updating them to the next level. This will more likely make them stay longer. They will realize that they are building their self-worth while staying here.

Over time, they will realize that you have invested in them, making them loyal.

One of my employees said she is more likely to work with me because she learns many things daily.

All of our struggles indeed are to make them do their best and quickly; this way, we make them practically more helpful and valued.

In short, we sharpen their saw.

It might sound costly to work on, but it won’t be as expensive as you think.

If your managers (practically always) know about employees’ work, they can train and push them to the next levels over time.

Secondly, you can offer many inexpensive short pieces of training, courses, and relevant books. All this will upgrade their minds.

Keep them engaged

As we have discussed in valuing employees, if a sweeper understands that his work directly influences all the employees, and it’s scientifically proven, he will get more engaged with the work.

We all want to do valuable things.

The only problem sometimes can be a lack of support. If you offer them important tasks and don’t give support, it won’t work.

Give them support and freedom to be creative and innovative.

Say, one of my best friends, a BD manager, told me he uses many creative ways to reach out to clients. He even learns and explores the Ads to see how they create engaging ads. So he uses the same techniques in his emails to pitch and convert clients.

It’s what he was proud of.

Listen to your employees

listen to your employees to make them loyal

Listening is the only tool that can help you improve your business.

Listening not only assists you in improving your business and services but also builds trust and loyalty. People believe that someone cares about them. They mean to the business.

It also helps you understand why an employee isn’t as productive as he has been earlier. What are your employees’ difficulties, and what do they think you can do to solve the issues?

Sometimes their issues are too little, but it means a lot to them.

For instance, if you don’t regulate payroll, it can create trouble for the employees who live paycheck to paycheck. In the last few days, employees might focus more on when they shall receive their salaries this month instead of being productive.

Secondly, once they get a chance, they will move on.

It’s just one case; listening to them and valuing their thoughts and opinions will more likely make employees loyal.

Focus on the culture

Everything influences all other things.

That’s why we always create values and obey them in the culture.

Your culture is an integral part of employees’ work. It’s how you are building their behaviors: positively and negatively.

If a manager is not following the values but forces the employees to obey the rules, it will not work. It will mislead employees and create distrust.

So it would be best if you made sure that the culture has some rules that work equally for all employees. The rules should be employee-centered.

Transparency makes employees more loyal.

As I mentioned, you can’t put all the eggs in one basket every time. What can you do in that case?

Transparency is the best tool to make employees loyal when you can’t fulfill all their demands.

You should make them believe that you are loyal to them, but you have some restrictions.

For instance, there are some values and rules: You can’t go beyond them.

In business, everything follows a process, and their demands will also be encouraged according to the process. Make them believe that they should trust the process because it’s the process that runs institutions. If you cross the borders, it will hurt the business growth.

If you are loyal to them, you can satisfy them logically. Even when you can’t fulfill all their demands, they will still be dedicated to your business.

Was this article helpful? Then share it with others.

Leave a Comment