Many studies have found a direct relationship between backlinks and rankings on Google. That’s why building links to rank higher on Google is essential.
Even Google has now silently recommended building links in their new google search essentials (formerly webmasters guidelines).
Tell people about your site. Be active in communities where you can tell like-minded people about your services and products that you mention on your site.– Google
So to rank on Google, it’s in Google’s guidelines to be active in communities to share your website, services, and products (in short, build links).
There are tons of guides and strategies for building links on the internet. If you search “how to build links or backlinks,” you will get tons of innovative ideas to create backlinks. All the strategies work perfectly fine for all kinds of websites.
For beginners and business owners who don’t want to hire an SEO agency, I have written a simple and easy-to-follow strategy to build links to your sites.
This guide has an entirely natural link-building process. With this guide, even beginners who have never done link building can learn to build links for their websites.
Strategy #1. Create social profiles and share each link
You should start with social signals for brand-new websites.
Getting links from social media sites is not link-building. Those are just signals. But once you start working on a brand new site, or any other website with no trust and authority, you should start with social signals.
If you are a small business and want to start building links, you can’t begin with high-authority links. You should start with something easy and simple to get a little trust from Google.
That’s why I always start with social profiles and shares.
Here is how I do it and why it will make your SEO natural.
Whenever I start working on a website, I first create social profiles on all the famous platforms; here are those social sharing sites.
After creating profiles, I share links to all those platforms.
After that, I stick with the top social platforms. Here are the sites where I regularly share each link of my websites.
These social media platforms also get you some traffic.
Strategy #2. Join forums and complete profiles
With social signals, you make Google realize that you want to interact with people, and their positive response will pass trust juice.
After that, you want Google to realize that you have a grip on your subject and are a part of this niche.
How can you do that?
You can do it by joining forums and communities like Quora, Reddit, and other relevant forums.
Forums and communities are often public and indexed in Google. Google is noticing everything on all those platforms.
Once you join the relevant forums to your niche, you get double the benefits.
As you create profiles on forums and add your website’s link in your profile, most of the time, you get a dofollow backlink.
Indeed, such links’ value is comparatively low compared to hard-earned dofollow backlinks, but these links still pass link juice.
Although, the most critical thing for joining a forum is that it should be relevant to your niche.
For instance, it doesn’t make sense if you have a laundromat business and join a laptop forum. Isn’t it so?
Now, the question is, how to find forums?
Here is how you can find forums for your niche.
There are three methods to find forums to create links.
- Find with SEO tools
- Find forums from free lists
- Search manually on Google
Find with SEO tools
If you use SEO tools, almost all of those tools provide you with a list of your competitor’s backlinks. You just put the URL of your competitor’s website in it, and it will give you most of the available data in their database.
You can download that list. And search for forums available in the list easily.
Find forums from free lists
Lists of forums for SEO are also publicly available. Here is how to search those lists.
Search any of these queries on Google.
- forums list for SEO
- (main category) forums list for SEO
- (relevant keyword) forums list for SEO
You will get tons of lists available on many sites.
Most of the forums in those lists will be irrelevant to your category; pick the relevant ones from that list.
Even you could find 20 to 50 forums; those will make your day.
Search forums manually on Google
Well, this is one of my favorite methods that I use to find forums for link building.
Use the following phrases along with your keywords to find relevant forums for your link building.
- Your keyword + inurl:forum/index.php
- your niche + inurl:threads
- your business type + intitle:forum inurl:threads
Even the first phrase will help you find many forums. You can use many posts on different topics for different blog posts.
Strategy #3. Create web 2.0 backlinks
Once you make Google realize that you are an expert in the field and answer questions, what should be the next thing?
Definitely, beginners should start loving you. They should talk about your website.
Most beginners use free platforms in the beginning. Even I used Blogger.com in the early days until I realized the benefits of using WordPress.
Those free blogs are called web 2.0 blogs.
If they like your website, they will use it as an external link on their blogs.
However, in the beginning, this won’t happen.
You do it yourself.
You create web 2.0 blogs and link them back to your website.
The question that might arise in your mind is whether it would take you a lot of effort to create blogs, add content to them, and keep them up to date.
Well, that’s what it takes in off-page SEO.
If you can afford a little money, you can use some content generators or spinners. Those will make your content unique. You can post them on those free blogs.
Here are some important questions about Web 2.0 backlinks that you must keep in mind.
Which platform should you use?
You can use the following platforms that I usually use in the early days of a site.
Now let’s come to the answer to the question asked.
It’s better to use the free available platforms at least once. It will diversify your link-building. After that, you can keep the widely used platforms. Here are the ones.
If you can afford a tool, you can buy Scrapbox or Ahref to find expired web 2.0 links. Those links already have some authority, so you can quickly push your website with that authority.
I use Ahref to find expired web 2.0 addresses.
Here is how to find expired web 2.0 addresses with the Ahref tool.
- In your Ahref, open site explorer.
- Add the URL of any authoritative website of your niche or any other site. For instance, for me, it can be Business.com or Medium.com.
- In the left menu, under outgoing links, click on broken links.
- Search for web 2.0 links manually
Say, you can use the word Blogspot to see how many Blogspot links there are. Even if you could find one authoritative blog out of 10 pages, it will make your day.
How many web 2.0s should you create?
It depends on how authoritative your niche is.
Suppose it’s a highly competitive niche like Business and Money. It would be best if you kept it going for a while. At least you should build 20 to 50 backlinks for your homepage.
How to optimize anchor?
This is the area people usually don’t focus on!
You won’t get the maximum results if you are not optimizing your anchors in your link-building strategies.
Learning anchor optimization for all the backlinks you create is much better. I have discussed it at the end of these best link-building strategies.
Here is what should be the anchor in web 2.0 link building to look natural.
- Use naked URLs most of the time.
- Use the main domain and sub-domain in your link building. Like, sturdybusiness.com and www.sturdybusiness.com.
- Use the brand or author name, for instance, according to Sturdy Business or Junaid Raza.
- I avoid using the main keyword in web 2.0 links until those are high-quality blogs.
- Embed images from your website
Strategy #4. Get backlinks from forums
Once you create a profile on a forum, you add a link back to your website. That surely does pass link juice. But if you could get a dofollow backlink from a discussion page, it would make your day.
Here is how to do it.
Once you create a profile on a forum and get involved in discussions, you gain trust from the platform and Google (if the web pages are indexed on Google).
You make Google feel that you are an authoritative person on that topic. You know the niche, and people like your answers.
The next step is to add a link to your website once needed.
For instance, after a month, you see someone curious to learn about a topic you have discussed on your website. You can share the link in the discussion.
If there were a positive response to the link, it would pass link juice and build trust.
The same question again arises: how to optimize anchor in this link-building strategy?
Here is what I do.
- Use Naked URLs
- Use generic words like Here, This blog, This piece, etc
- Use keywords
You can also use freelancers on Fiverr or Upwork to do it for you.
Strategy #5. Video submissions
On SB’s YouTube Channel, I create simple episodes where I try to answer the queries within a minute or two. Then post on all the best video submission platforms.
To submit videos on all the best video submission platforms, I use Fiverr Gigs. For $5, they submit your video on most of the video submission sites.
Later on, I became more concerned with YouTube and Facebook only.
Here is the reason.
We can see that Google has started giving value to videos in search results. There are many video results these days.
But mostly, it’s YouTube.
Thus focusing on YouTube can give us better results than focusing on all (that you can’t do without a team).
Strategy #6. Infographics Submissions
This is a simple and easy strategy that all beginners can use.
Create infographics with a free tool like Canva. And share it on the major infographics submission sites.
Here is the reason why I believe it’s worth investing in.
Visitors now want quick solutions. They don’t have time to read all of your articles. They now prefer watching short videos and reading infographics for quick and easy answers.
The second reason is that videos and photos have a dual impact on the mind. They have not only information but also more engagement.
That’s why we now see more videos and images in the search results than earlier.
You can google the term “infographics submission sites” and you will tons of free sites.
Strategy #7. PDF Submissions
If a question arises in your mind, why do we need to submit PDFs? What’s the significance?
Here is the answer.
- PDF submission sites are authoritative websites. Why should you miss a chance to get free link juice to get authority?
- People still love to read PDFs. Hence traffic or at least branding.
Here is how I do it.
I write original content of up to 500 words. Add a link to my website in it. It can be a naked URL or even with the main keywords.
Hire someone on Fiverr to submit it on all the PDF submission sites.
After one or two such submissions, I only submit PDFs on two or three websites. Issuu is my top priority.
Strategy #8. Broken Links Reach out
Would you mind getting a highly valuable backlink by doing an easy job? I believe it’s one of the hard-earned, natural backlinks that can even change your website’s fate.
I have personally experienced it for my previous blog. I got five unique links just emailing people about something wrong with their website.
However, most of them didn’t reply! But who cares when you get thousands of dollars worth backlinks with little effort?
Now let’s get started. Let’s see how easy it is and why it’s the best link-building strategy!
You might already know that many domains are expired every time. Sometimes, some domains with authoritative backlinks also expire or at least change with time!
But the backlinks don’t.
Once you find those broken links on the authoritative sites, you can reach out and ask them to replace them with your pretty similar article.
You might not already have the article on your website. What can you do in that case?
You can pick the broken link, put it in the Wayback machine, and see what exactly that article was. You can create a pretty similar article with updated and more helpful information. Then you can reach out to the webmaster that one of the links on his site is broken. They should replace it because it can hurt their rankings.
I am sure they won’t mind replacing it with your article if it’s well written and on a clean website.
Brian Dean calls it the moving man method for link building.
How to find those expired links?
There are two methods that I have used to find these links.
- I used Ahref in the same way I mentioned earlier.
- I have also used the Broken link free chrome extension to find broken links.
If you don’t have any tool, you can invest time to find those links with chrome’s free extension.
Strategy #9. Produce high-quality content regularly
The main purpose of link building is to build a website’s authority. Isn’t it so?
What if you could build authority by just publishing content?
Here is how to build links by publishing high-quality content consistently.
High-quality content is king. By high quality, I mean problem-solving content. If the user does require to search the query again, you have given your best.
If you could produce high-quality content on your site, it would surely get you too many natural backlinks.
Here is the reason why.
Linking to helpful external resources is good for SEO. Those who understand it offer free links to relevant topics.
If you have a well-written topic and someone believes it’s worth linking, you will eventually start getting too many natural backlinks.
I have obtained hundreds of such free backlinks for one blog (which I sold last year).
That’s why my 80% focus is always on the high-quality content
If you keep publishing high-quality content over time; Google will automatically consider you an authoritative website without backlinks.
Once you secure some rankings and your content is great, people will naturally link your site to their websites.
Strategy#10. Guest posting
Guest posting is one of the most powerful and effective link-building strategies.
It’s not for no reason. Here is why guest posting is one of the effective link-building strategies.
Google wants you to get links naturally from webmasters with their natural intent. Those are called organic links.
In the guest posting, it’s all up to the webmaster how and where he will place the link in the content, and either it will be dofollow or nofollow.
Suppose you got some links with their natural intent. Say they believed in your content and offered you a link back to your website. That means they shared their website’s trust with your site.
Isn’t it great?
But you can’t get such authoritative links for free – most of the time. Even you spend a lot of time researching, preparing a great lengthy guide, and then offering someone else a single backlink for your website. They can still reject your guide, or they might not provide you with a dofollow backlink without charging money.
There are two reasons clever webmasters would never offer your commercial website a dofollow backlink for free.
- Clever web admins are always working hard to keep their blogs growing. They spend energy, intellect, time, and money. And they do value their business if they can’t get a single backlink for free. How would they offer to your business website?
- They already know how beneficial it could be for your business. For instance, you are a small business in the USA or UK. You saw that SB (this blog) is a valuable website in the United States and the United Kingdom. You inquire about a dofollow link back to your business website. Why should I offer you a backlink? I know that even a single link from this blog will make your day. The same is true for bloggers who seriously invest time and energy in their blogs.
Remember, the harder it is, the better.
So how to get these hard-earned links?
There are three great ways to earn links from guest posts.
- Build relationships
- Offer something valuable for free
- Blogger outreach
If you are a blogger, this method should work for you most of the time; and if you are a small business, it will work the same way.
If anyone of your friends asks you to promote his business to your friends and fellow, what will be your reaction?
You will give it a try at least once. Isn’t it so?
Look, all webmasters are human. They have the same feelings and emotions. If you could build relationships with them by any means, you can benefit from them.
But the only thing is, you should be worth promoting.
For instance, as I am a blogger, and all bloggers know, blogging is not as rewarding as other businesses. When I reach people and show them my blog, they understand that their single link back to my site can’t give me huge benefits. So their expectations are always low.
So what do I offer them?
I tell them that I shall write a highly engaging article for their website that will also rank on Rich Snippets one day because all of my articles reach that position.
I do know how to write great content. Would you mind offering me a single link back to my site in return?
My writings are so natural and appealing that they don’t reject the offer most of the time.
Otherwise, some bloggers may ask for a small donation. It’s okay.
Once they see the magical results of my writings, they even ask me to send them articles anytime. Even if I need a link back for a commercial webpage, they won’t mind it.
This is the power of relationships. Once people realize that you are a worthy person, they start compromising on monetary benefits.
Here is another thing that businesses can adopt to build relationships with bloggers.
A long time ago, I met a blogger on Twitter.
She was confused about blogging for many things. I helped her with many things. After that, I started liking, retweeting, and commenting on her posts.
All that got her attention.
As a blogger and SEO, my comments were so valuable that she started believing in me (as I was natural). Once we became friends, I asked her if she could accept guest posts.
After that, I wrote a couple of articles for her blog.
Offer something valuable for free.
People love to get things free. And in return, you get their attention and hence trust.
This is what people use for building emails and building links.
For instance, if you are a digital marketing agency, you can offer a free tool; if you are a blogger, you can offer free courses and guides.
If people find your tool, guide, or course valuable, you will get many natural links.
For instance, if you are a beginner. You want to start blogging. You have basic knowledge of on-page SEO. But you are weak at link building.
You followed all the techniques I mentioned for the next six months or 12 months, and you started making over $1000 with your side hustle.
Would not you be saying?
Hey man! I was not good at link building. I couldn’t make anything, then luckily, I got this link-building guide, and it made my day.
Trust me; I used to admire and recommend many people I learned from. I tell everyone, I learned this from that guy, and you should also learn from him. That’s what everyone does.
But it won’t happen all of a sudden. It will take time.
In the beginning, you can even reach out to people linking to those similar tools, guides, or courses. You can tell them that you have a more advanced and practical guide and are offering it for free.
If it’s a great piece, they will link your free resource.
If you are a business and don’t have time to find, explore, analyze blogs and reach out to the bloggers, you can hire outreach experts to do all this for you.
Many blogger outreach firms and independent outreach experts will do everything for you.
You just them:
- Your niche required
- Backlinks or linking domains of the site
- How many backlinks should be authoritative sites
- How much traffic are those getting
- How many keywords are ranking on Google
- Which country traffic should be the most
They will find and reach out to bloggers for you. Surely, they will charge you a handsome amount per post. For instance, if the blogger charges $250, they might ask you $400 or $500 per post.
Money doesn’t matter in this link-building strategy. The only thing that does matter is how valuable backlinks you get.
So above-mentioned are the techniques to build links for your blog or website. Anyone with little to no knowledge can easily use these methods to build highly powerful links for free.
What is link-buidling in simple words?
In simple words, link building is getting links for your website from other websites.
For instance, your website is A, and other websites B, C, and D mention your website A on their websites.
Is link-building worth it?
Many studies have found a direct relationship between backlinks and rankings. That’s why link-building is worth investing in.
How do I learn to build links?
There are dozens of courses online teaching you to build links. You can enroll in any course, or start learning it on YouTube.
If you are looking for a simple link-building guide, this guide is easy and free for all bloggers and business owners.
What is the best backlink strategy?
The best strategy is to start from nofollow social signals, then move slowly to authoritative backlinks. I have discussed all the steps in detail in this guide.