You might already know the benefits of using search engine optimization for a business. For instance, SEO is inbound marketing, a cost-effective strategy, and a long-term investment. There are many other SEO advantages for a business, and we have already discussed the real benefits of using SEO for a business.
But it’s not our debate today. We are one step ahead of it.
As we have realized that SEO has a huge impact on business growth, have decided to use SEO for business. Now, let’s see why you should use an SEO company instead of hiring full-time employees.
There is nothing wrong is using your internal SEO team for your business, but hiring external specialists has some extra benefits that you don’t get from your full-time employees.
For instance, one of the most appealing advantages of using the SEO services of an agency is that it’s cheaper than running an SEO department.
Here are the top benefits of using an SEO company.
On this page
Hiring an SEO company saves money
If you are a small business, and you don’t have hundreds of pages to optimize and update regularly, then hiring an SEO company is highly cost-effective.
Look at the situation to see when and how hiring an SEO agency will save tons of your money.
If you employ an SEO team and you provide them with all the must-have SEO tools, it will cost you sound money.
Let’s say you don’t have a big site, and your website doesn’t require much effort. You are bound to pay the full salaries even when the team doesn’t have enough work to do.
On the other hand, when you hire an SEO company, you will pay them according to your tasks.
That’s why it’s better to discuss with any SEO consultant how many hours a day your work will take. If it’s a full-day job, you can see other matters before finalizing it.
If it doesn’t take more than 5 hours a day, it’s better to find a well-reputed SEO company for your business. Surely, you will enjoy the other benefits of hiring an SEO agency, too.
You can do it on budget
Let’s keep dragging the financial benefits a little more before we move to some mind-blowing advantages.
Say you have decided to do SEO for your small business, and you have budget issues. You can’t employ a team and provide them with the best SEO tools, and software.
In that case, you either cut your expenses from other departments, and hire SEO experts, or you hire an SEO company and give them tasks within your budget.
Here is a situation to comprehend.
Say you ask the agency to optimize your one article and rank it for different keywords. They will charge you for what they are doing.
You can’t do it with your team.
It means when you are under budget the best solution is to hire SEO services and give them small tasks.
SEO companies have great market exposure
The expertise of any SEO company is one of the matchless benefits.
There is no comparison between the experience of an SEO agency and a small business team.
The small business team experts’ main focus is to keep the business smooth and not let it down. The team does their best to give ROI. Right?
On the hand, the agency gets many businesses out of their difficult times. This gives them more experience and they have a more futuristic approach in the field.
Here is something inspiring that SEO agencies are doing.
As they have great tools, so they also keep introducing new methods to make SEO easier. Recently I found their unique ways to find underserved keywords.
This is not enough.
SEO is all about expertise, creativity, and strategy.
Your team might have a great strategy, and they can be experts on the strategy. I am damn sure they won’t change the strategy unless the strategy doesn’t work.
And it happens. Any Google Algorithm update may get your business at risk with your previous strategy. You need to change it.
For instance, in 2019 many websites got hit. There were many reasons behind and one was that people were not using LSI keywords.
That means people were not focusing on content earlier, but they were using the traditional off-page SEO techniques.
In such tough times, freelancers usually can’t handle the situations.
In such situations, agencies have more strategies to implement to compete. It will save time, money, and repute.
To make a long story short, as in a company different minds are working on different projects with their unique strategies, they can do a lot more than many other experts.
Hiring well-reputed SEO companies lower the risks
Well-reputed companies always do their best because they can’t ruin their brand at any cost.
When you give a company a task, they do their best because they have promised it in their branding. They know pretty well that if any business isn’t focusing on this soul – repute, it can’t flourish and expand.
That’s why it’s always safe to hire a well-reputed SEO agency for your business. They are less likely to make mistakes and try their best to fulfill their commitments.
On the other hand, if you hire a freelance SEO expert or hire a full-time employee. If they made mistake, the only thing you do is to kick them out.
I have suffered it years ago. I hired a freelancer, he was running a Facebook group. After taking money, he did nothing, I couldn’t even speak against him because small businesses can’t afford enmity.
Although, he returned my money back after a month or two.
The agency will take your pain
Unless you have a sound marketing budget, and you have a lot of SEO tasks, it’s not wise to add a hectic job to your custody.
SEO is a continuous process, and it has many factors to look at.
If you have a team, you are bound to check if they are using the white-hat techniques and using the advanced SEO strategies.
Otherwise, they might use the black-hat SEO strategies. It will give you quick results but you are always 1 Google update away to ruin your business.
So you can’t take a risk to let them do anything.
Secondly, you invest in their training and stay in touch with them to keep them loyal to your business. You also face some security issues.
And so on.
Why take so much pain when you can get (at least) the same results without any headache? Why not put this energy into something else?
It’s a quick process
The other benefit of hiring an SEO company is that it saves your time by any means.
Say you have something to urgently do for you. You can’t wait for an expert to join your team, understand your business, and then work on it.
If you give the tasks to a company, everything will be quick.
You only tell them what you want and they instantly start working on it.
In many cases, business owners are already occupied with various tasks. For example, if you run a tech company, you might be overseeing multiple departments. Adding this additional burden without a valid reason (when you can easily outsource it) will waste your time and energy.
They provide you with beneficial analytics
Analytics has huge significance in business.
You can use them to see how you are doing, and how you can use the data to improve your business. People use business analytics in marketing too.
When you hire an agency for your SEO, they have analysts who work on your analytics and provide you with the best visual data.
Analysts provide you with forecasts and help you adopt new strategies to increase ROI.
This is what you can’t get from a freelancer or hiring a full-time employee.
In short, hiring a well-reputed SEO company has more advantages than keeping a team within the office. So it’s wise to hire an SEO agency instead of taking so much extra pain.